Technology has come a long way and has become an inevitable part in our lives. The most obvious one are our smartphones. Smartphones are the most used piece of technology by number of users as well as by the amount of hours spent daily. Within the last 6 years the number of users has almost doubled to 6.6 billion users worldwide and on average we spent 5 hours a day on a smartphone (worktime not included). In order to complete the statistics picture, the younger the people, the more they use the smartphone as first device to access to internet. If we take a closer look to these numbers, we can see, that they are already telling a story where we are globally heading on to. There are many different reasons for our heavy usage of smartphones, but they all intersect at a specific point. The usage is directly connected with stimulating our perceived needs.